Cosm Ticketing App
Designing a an iOS/Android customer-facing app that lets users book tickets and purchase food and beverages at Cosm Venues.
Role
UX/UI Designer
Year
July 2021 - Dec 2021
Deliverable
Mobile App
Overview
Cosm is a ticketing app that helps users book tickets for immersive dome stadium events, including sports and music.
Challenge
The current booking process design may have inefficiencies that are not immediately apparent, potentially leading to a suboptimal ticketing experience for users.
Role
I led the UX team in enhancing the user experience design by clarifying ticket-type information and streamlining the booking process. I conducted comprehensive usability testing and spearheaded the redesign efforts, aiming to create an intuitive and user-friendly interface for future users.
The previous design
The Goal
Our goal was to improve the speed and efficiency of the booking process to enhance the overall ticketing experience for future users.
The Process
I collaborated with the Product Manager and other designers to propose conducting usability testing, which would help us identify the core issues.
Plan out the process steps
The testing process
Set up the testing prompts
To streamline the process, I employed Notion to organize and execute both the goals and tasks efficiently.
The details of the testing prompts
Analysis and synthesis
I employed affinity mapping on Miro to visually organize data into two categories. I used green to indicate participants' satisfaction and blue to gather information on participant confusion and feedback.
The testing report
Qualitative data collection
According to the affinity map, I analyzed that the most unsatisfied experiences are below.
The data result
Refine
Based on the feedback from the tests and team discussions, I further redesigned the pages from both visually and functionally.
1. Tier level and tickets type confusion solution
2. The solutions for “Social area” informational confusion
3. The solutions for check out page
The Design Result
Following my redesign and resolution of the main issues, I sent the updated version to the same users who participated in the initial usability testing. All users reported a completely satisfactory experience, with no further issues.
